Quantitative Consulting & Finance Group

Our student organization empowers aspiring professionals in quantitative trading and consulting to develop data-driven insights and cutting-edge financial tools. We cater to students passionate about finance, computer science, quantitative trading, and mathematics, providing them with the opportunity to hone their skills in quantitative analysis. By leveraging advanced technology, we help students stay competitive and prepared for success in an evolving financial landscape.

01

Brand Positioning

Quantitative Consulting & Finance Group positions itself as the premier student organization for those at the intersection of finance, technology, and quantitative analysis. We offer hands-on opportunities for students to apply advanced analytical techniques and financial modeling, setting them apart in the fields of quantitative trading and consulting. Our focus on fostering collaboration, innovation, and technical expertise empowers members to excel in competitive markets, making us the go-to community for aspiring finance and tech leaders.

02

Brand Identity

Our brand identity is clean, modern, data-driven. Our visual elements are bold with sharp geometric angles that reflect analytical nature of our work. The colors we choose—deep reds and subtle whites—convey a sense of focus, determination, and desire to learn. The icon symbolizes both the growth potential and strategic thinking we foster in our members.

03

Typography

We love the Sora typeface for it’s modern approach, designed to communicate clarity and confidence. The bold, uppercase font used in the titles reflect the strength and reliability look. It is versatile for display, headlines, digital design, and prints.

Interested in stock market prediction models, financial derivatives pricing, algorithmic trading, credit score model, and portfolio optimization? While all these words have an intimidating feel, our student organization provides you with that introduction to break down the difficulties and explore the industry more.

04

Result

After launching our refreshed brand identity, which focused on making quantitative finance and consulting accessible, dynamic, and future-focused, QCF experienced a remarkable transformation. The bold new look and clear messaging attracted an influx of members who were passionate about finance, tech, and data-driven analysis. We saw a significant rise in member engagement, with participation in projects increasing by over 50%. By clearly positioning ourselves as a hub for ambitious, tech-savvy students, we were able to revitalize interaction and cultivate a more dedicated community of individuals eager to collaborate and learn. The rebrand also allowed us to effectively scope out students genuinely interested in our mission, ensuring a higher level of commitment and enthusiasm from members.

Campaigning with the Creators

I collected data, interviewed potential users, and created brand awareness about Spice!

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CAITLIN YEUNG

©

Caitlin Yeung

2024